Sam Wine

Sam Wine is an accomplished artist and designer with a passion for using cognitive behavioral psychology to design digital experiences that solve big business problems. 

Before joining the BLDG25 team, Sam used her entrepreneurial skills and design expertise to develop a freelance graphic design business. Her clients admired the way she integrated behavioral psychology into the designs she created, from logos and brand kits to web graphics. 

Now, Sam acts as a consultant to both clients and the BLDG25 team. She is the creative thread and liaison between our partners’ digital transformation problem sets and BLGD25’s design team – researching, assessing, and reporting on the invisible forces at play when humans make decisions.

Sam graduated from the College of Design at North Carolina State University with invitations to the Phi Beta Kappa and Phi Kappa Phi academic honor societies. She has donated design services to nonprofit organizations. In her spare time, Sam practices her art and is an advanced equestrian dressage horse rider.


  • Quickly developed a book of freelance design clients
  • Conducted extensive research in integrated behavioral psychology in the field of both aesthetic design and business solution design 
  • Built interactive, behaviorally-driven brand artifacts for BLDG25 and our partners
  • North Carolina State University College of Design Honors Student